No wonder their tires are so expensive they are beating up on a set of the world's most beautiful rims!

 

Not really new, I saw similar pix 3 or 4 years ago.

edit: Michelin's press release dated April 2006:

http://www.michelin.com/corporate/ac...ue=4&actu=true

still neat concept though, would be good in an application where flats can't be tolerated e.g. military Hummers etc.