Rx-7 Spirit R statistics
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Neo (11-26-21)
#27
I see what you mean. Obvisously the part number on the sticker of your seat is not the same as for the Spirit R. Carbon pattern is also different.
See also this thread:
https://www.rx7club.com/3rd-generati...ained-1087161/
See also this thread:
https://www.rx7club.com/3rd-generati...ained-1087161/
The following users liked this post:
Zepticon (11-28-21)
#28
www.AusRotary.com
Going back to the OP and the monthly breakdown by type. What is interesting is that Mazda apparently forecast 50% / 45% / 5% demand for Type A, B and C respectively. The first 2 months of production (20% of cars built) followed this breakdown.
However, initial sales and showroom demand must have skewed much more than anticipated towards the Type A, as the breakdown for the final 3 months of production shifted to 75% / 23% / 2%.
Most people wanted the Type A and nobody wanted the Type C. Having followed sales for many years now, I'd say that fairly reflects second hand demand and pricing as well.
I decided to do a similar breakdown of monthly sales by colour and a very interesting trend emerges. Based on several years of selling the series 8, Mazda would have had a fair idea of which colours consumers preferred. I also commented earlier that Japanese buyers were probably a bit tired of Vintage Red as the FD had been sold in that colour since 1991. This is reflected by Mazda's early production numbers and ultimate orders made for red Spirit Rs. Mazda also had a strategy introducing the new Titanium Grey colour to drive sales and they thought it would work, committing to 44% of first production to this colour. In order of numbers it then went White (23%), Blue (14%), Black (13%) and Red (6%).
By the end of production, however, Titanium Grey had proven to be more popular than Mazda originally anticipated (53% in August). Blue (11%), Black (11%) and Red (3%) received less orders. Interestingly, Mazda got white numbers pretty much bang on (22%). This again, I think, fairly reflects second hand demand as Titanium Grey and White seem to get the best results at auction.
Full table here:
However, initial sales and showroom demand must have skewed much more than anticipated towards the Type A, as the breakdown for the final 3 months of production shifted to 75% / 23% / 2%.
Most people wanted the Type A and nobody wanted the Type C. Having followed sales for many years now, I'd say that fairly reflects second hand demand and pricing as well.
I decided to do a similar breakdown of monthly sales by colour and a very interesting trend emerges. Based on several years of selling the series 8, Mazda would have had a fair idea of which colours consumers preferred. I also commented earlier that Japanese buyers were probably a bit tired of Vintage Red as the FD had been sold in that colour since 1991. This is reflected by Mazda's early production numbers and ultimate orders made for red Spirit Rs. Mazda also had a strategy introducing the new Titanium Grey colour to drive sales and they thought it would work, committing to 44% of first production to this colour. In order of numbers it then went White (23%), Blue (14%), Black (13%) and Red (6%).
By the end of production, however, Titanium Grey had proven to be more popular than Mazda originally anticipated (53% in August). Blue (11%), Black (11%) and Red (3%) received less orders. Interestingly, Mazda got white numbers pretty much bang on (22%). This again, I think, fairly reflects second hand demand as Titanium Grey and White seem to get the best results at auction.
Full table here:
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