RX-8 News!!!
01-10-03, 02:44 PM
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RX-8 News!!!
A friend of mine owns a Mazda Dealership. He recieved this email earlier this morning.
Enjoy!
Best,
John
January 10, 2002
Dear Mazda Dealer,
This week is an important week in the launch of the all-new Mazda RX-8, as we just revealed the car and pricing at the North American International Auto Show in Detroit, and launched a new website to promote this revolutionary new sports car. Consumers have been anxiously awaiting detailed information on this exciting new car, and now everything they have been craving is right at their fingertips.
As you know, the Mazda RX-8 is truly a sports car like no other that was built from the ground up incorporating the essence of the Mazda product DNA and the “Zoom-Zoom” philosophy. To reflect this, we’ve created an exciting and dynamic website that shows off the car from many angles. We’ve included detailed specifications and features, interior/exterior 360 views, details on the RENESIS rotary engine plus much more! And for consumers who can’t wait to drive the Mazda RX-8, we’ve included a 3D performance tour of the Mazda Raceway at Laguna Seca.
One of the most significant components of the website is the build and order section where customers can build their Mazda RX-8 and begin the pre-sell process. As we communicated to you in your RX-8 Pre-sell folder, customers cannot actually place orders online, but must visit the dealership to complete the order process.
This new website plays a major role in our continuing effort to get consumers excited and help get the word out about the launch of the all-new Mazda RX-8 in Mid-2003. We are communicating the launch of this dynamic new website to over 500,000 handraisers and enthusiasts through a direct mail and email curriculum. Plus, we’ll reach thousands more through a creative Mazda RX-8 auto show brochure, which you will receive the week of 1/13.
We invite you to take a look at www.MazdaRX-8.com to experience this exciting site firsthand. Be sure to refer your customers to this website as their official source for information on this exciting new vehicle.
Zoom-Zoom!
Kristen Simmons
Vice President, Marketing
Mazda North American Operations
Enjoy!
Best,
John
January 10, 2002
Dear Mazda Dealer,
This week is an important week in the launch of the all-new Mazda RX-8, as we just revealed the car and pricing at the North American International Auto Show in Detroit, and launched a new website to promote this revolutionary new sports car. Consumers have been anxiously awaiting detailed information on this exciting new car, and now everything they have been craving is right at their fingertips.
As you know, the Mazda RX-8 is truly a sports car like no other that was built from the ground up incorporating the essence of the Mazda product DNA and the “Zoom-Zoom” philosophy. To reflect this, we’ve created an exciting and dynamic website that shows off the car from many angles. We’ve included detailed specifications and features, interior/exterior 360 views, details on the RENESIS rotary engine plus much more! And for consumers who can’t wait to drive the Mazda RX-8, we’ve included a 3D performance tour of the Mazda Raceway at Laguna Seca.
One of the most significant components of the website is the build and order section where customers can build their Mazda RX-8 and begin the pre-sell process. As we communicated to you in your RX-8 Pre-sell folder, customers cannot actually place orders online, but must visit the dealership to complete the order process.
This new website plays a major role in our continuing effort to get consumers excited and help get the word out about the launch of the all-new Mazda RX-8 in Mid-2003. We are communicating the launch of this dynamic new website to over 500,000 handraisers and enthusiasts through a direct mail and email curriculum. Plus, we’ll reach thousands more through a creative Mazda RX-8 auto show brochure, which you will receive the week of 1/13.
We invite you to take a look at www.MazdaRX-8.com to experience this exciting site firsthand. Be sure to refer your customers to this website as their official source for information on this exciting new vehicle.
Zoom-Zoom!
Kristen Simmons
Vice President, Marketing
Mazda North American Operations
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