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Efini??

Old Jun 5, 2002 | 08:17 PM
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yin's Avatar
yin
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From: st. paul
Efini??

Wat is efini? why do people like to put efini emblems on their rx7.....i'd rather take the M emblem for mazda
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Old Jun 5, 2002 | 08:24 PM
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From: Toronto, Canada
Efini when pronouced in Japanese is F-I-Ni which I think stands for F (from FD, FC RX7 Series)

Efini is a brand name ultilized by the Mazda to diverge out in the Japanese market...marketing strategy I guess...as seen on my other cars...Toyota...

Some absolutely adore Efini as it is the unique brand name available to RX7s.

If you prefer a M, go ahead and blend in with the Proteges or MPVs in your neighbourhood...

Efini RX7s were sold throughout East Asia and Australia with Efini Emblems as standard features for about 2-3 years before they were switched back to "M" Mazda.

I personally seen a stock Efini with 4 seats, and an Tachnometer with RE Aneimaya sign on it....lovely....

Cheers Team Efini
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